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~person:"Gierl, Heribert"
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Advertising effects
4
Print advertising
4
Printwerbung
4
Werbewirkung
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Brand image
3
Markenimage
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Gierl, Heribert
Kaiser, Ulrich
24
Dewenter, Ralf
22
Filistrucchi, Lapo
17
Sonnac, Nathalie
17
Gabszewicz, Jean Jaskold
12
Laussel, Didier
12
Brandt, Willy
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Chandra, Ambarish
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Miller, Susanne
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Picard, Robert G.
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Wehner, Herbert
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Eriksson, Rickard
9
Honecker, Erich
9
Sinkinson, Michael
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Strand, Niklas
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Asplund, Marcus
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Kind, Hans Jarle
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Klein, Tobias J.
8
Knoche, Manfred
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Kranenburg, Hans L. van
8
Lacy, Stephen
8
Schjelderup, Guttorm
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Albert, Pierre
7
Cagé, Julia
7
Friedrichsen, Mike
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Koszyk, Kurt
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Müller, Emil-Peter
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Rühl, Monika
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Schindler, Peter
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Schmidt, Helmut
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Schumacher, Kurt
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Sridhar, Shrihari
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Budzinski, Oliver
6
Durante, Ruben
6
Flath, David
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Habann, Frank
6
Langenbucher, Wolfgang R.
6
Lotz, Erich Walter
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Bridging the gap between advertising academia and practice
2
Schriften zum Marketing
2
Marketing : ZFP ; journal of research and management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
1
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1
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
2
The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
Saved in:
3
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
Saved in:
4
Die Werbewirkung ungewöhnlicher Farbbezeichnungen
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 6-21
Persistent link: https://www.econbiz.de/10003756037
Saved in:
5
Die Beurteilung einer Zeitschrift als Werbeträger
Böcker, Franz
;
Gierl, Heribert
-
1986
Persistent link: https://www.econbiz.de/10012879384
Saved in:
6
Die Beurteilung einer Zeitschrift als Werbeträger
Böcker, Franz
;
Gierl, Heribert
-
1986
Persistent link: https://www.econbiz.de/10004053968
Saved in:
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