Snir, Avichai; Levy, Daniel; Gotler, Alex; Chen, Haipeng - Deutsche Zentralbibliothek für … - 2014
when they end with 9, or price increases when the new prices end with 9, in comparison to other endings. The consumers …' misperception seems to be caused by their use of 9-endings as a signal for low prices, which interferes with price information … processing. The supermarket data suggest that retail price setters respond strategically to the consumer misperception by setting …