Thach, Liz; Olsen, Janeen E. - In: Wine Economics and Policy 4 (2015) 1, pp. 53-59
behaviors of 681 high frequency (heavy-user) wine consumers in the US, based on a price segmentation of High, Moderate, and Low … Spenders. For this study, price segmentation was defined as the price typically paid for a bottle of wine for home consumption …
