Search Results - subject:"Price strategy"

Digital signage for promoting price discounts : first insights into customer spending on distant and nearby discounted products

Nanni, Anastasia; Ordanini, Andrea - In: Journal of retailing 100 (2024) 2, pp. 186-198

Persistent link: https://www.econbiz.de/10015065152

Decomposing cross-channel advertising support of retailer price promotions

Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381

Persistent link: https://www.econbiz.de/10015065321

The regulatory fit effect on consumer preferences for price discounts and bonus packs

Yao, Jun; Wang, Di; Martin, Brett - In: Psychology & marketing 41 (2024) 11, pp. 2884-2895

Persistent link: https://www.econbiz.de/10015133918

The impact of low-cost carriers on high-quality producers in the aviation industry : cost-benefit analysis

Alsharari, Nizar Mohammad - In: Journal of money and business 4 (2024) 1, pp. 107-120

Persistent link: https://www.econbiz.de/10015187573

Airline price responses in the face of demand shocks : European lessons from the COVID-19 pandemic

Borsati, Mattia; Fageda, Xavier - In: Transportation research : an international journal 186 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015078493

The comparative study of connectivity, performance and socio-economic impact of low-cost carriers in Poznan and Wroclaw (Poland)

Bezruchonak, Andrei - In: Journal of tourism, sustainability and well-being 12 (2024) 1, pp. 1-20

This article reviews the dimensions of the low-cost carriers' (LCC) spatial development and socio-economic impact in the Polish cities of Poznan and Wroclaw. The LCC spatial effect, measured via the connectivity and network structure analysis in 2005-2019, figured out that both airports...

Persistent link: https://www.econbiz.de/10014507384

Live shopping promotions : which categories should a retailer discount to shoppers already in the store?

Wamsler, Julia; Vuckovac, Denis; Natter, Martin; Ilic, … - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 135-174

Persistent link: https://www.econbiz.de/10014519164

Antecedents and consequences of a retailers’ price image: The moderating role of pricing strategy

Susanto, Perengki; Hoque, Mohammad Enamul; Shah, Najeeb … - In: Cogent Business & Management 10 (2023) 3, pp. 1-23

shopping intention. In addition, the price strategy has an impact on price-related factors, non-price factors, price image, and … shopping intention. Price strategy also moderates the relationship between price image and shopping intention. This study …

Persistent link: https://www.econbiz.de/10014527886

Does cash really mean trash? : an empirical investigation into the effect of retailer price promotions on household food waste

Lin, Arjen van; Aydinli, Aylin; Bertini, Marco; Herpen, … - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 663-682

Persistent link: https://www.econbiz.de/10014444175

Effect of marketing strategy on organizational efficacy via managerial accounting

Quang Linh Huynh - In: Marketing i menedžment innovacij : m&mi 14 (2023) 4, pp. 84-98

Persistent link: https://www.econbiz.de/10014447617