Search Results - subject:"Private label product"

Wholesale Pricing with Asymmetric Information About the Quality of a Private Label

Paha, Johannes - In: Review of Industrial Organization 66 (2024) 1, pp. 71-88

This article derives the optimal wholesale tariff that is proposed by the monopolistic manufacturer of a branded product to a monopolistic retailer if the retailer also sells a private label whose quality is unobserved by the brand manufacturer. The focus is on market-share contracts where the...

Persistent link: https://www.econbiz.de/10015407840

Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction

Siswati, Endang - 2021

Persistent link: https://www.econbiz.de/10012594020

Factors influencing purchase intention on private label products

Maharani, Nina; Helmi, Arief; Mulyana, Asep; Hasan, Meydia - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 939-945

Persistent link: https://www.econbiz.de/10012671840

Trust transfer, price fairness and brand loyalty : the moderating influence of private label product type

Konuk, Faruk Anıl - In: International journal of retail and distribution management 50 (2022) 5, pp. 658-674

Persistent link: https://www.econbiz.de/10013398094

Improving marketing strategies for private label products

Arslan, Yusuf - 2020

Persistent link: https://www.econbiz.de/10012035820

The evolution of private label products in Turkey : what to do next?

Arslan, Yusuf - In: Improving marketing strategies for private label products, (pp. 1-16). 2020

Persistent link: https://www.econbiz.de/10012125505

Evaluating the success of the economic and premium private labels in retailers positioned at the opposite ends of the price-quality axis

Kethüda, Önder - In: Improving marketing strategies for private label products, (pp. 83-109). 2020

Persistent link: https://www.econbiz.de/10012125519

Package communication : an investigation on the premiumness of private label product packages in Turkey

Yildirim, Emre - In: Improving marketing strategies for private label products, (pp. 158-186). 2020

Persistent link: https://www.econbiz.de/10012125533

The impact of private label brand personality perception on consumers' buying intentions

Cinar, Dilaysu - In: Improving marketing strategies for private label products, (pp. 254-276). 2020

Persistent link: https://www.econbiz.de/10012125569

The relationship between sales promotion activities, private label attitudes, and purchase intention

Aykaç, Ömer Sezai; Yilmaz, Aykut - In: Improving marketing strategies for private label products, (pp. 306-327). 2020

Persistent link: https://www.econbiz.de/10012125577