Hosseinikhah Choshaly, Sahar - In: International Journal of Tourism Cities 10 (2024) 4, pp. 1358-1376
Purpose This study aims to examine the pro-environmental behavior of tourists in one of the northern cities of Iran …-efficacy, response efficacy, response cost and maladaptive perception with tourist’s pro-environmental behavior. Moreover, rewards are … not related to pro-environmental behavior. Practical implications This study provides a better understanding of how to …