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  • Search: subject:"Probabilistic Machine Learning"
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Year of publication
Subject
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Artificial intelligence 2 Beziehungsmarketing 2 Künstliche Intelligenz 2 Relationship marketing 2 Bayes-Statistik 1 Bayesian Nonparametrics 1 Bayesian inference 1 Clickstream Data 1 Consumer behaviour 1 Customer Journey 1 Customer Search 1 Data protection 1 Datenschutz 1 First-party Data 1 Konsumentenverhalten 1 Privacy 1 Probabilistic Machine Learning 1 cold start problem 1 customer relationship management 1 deep exponential families 1 probabilistic machine learning 1
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Online availability
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Free 2
Type of publication
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Article 1 Book / Working Paper 1
Type of publication (narrower categories)
All
Arbeitspapier 1 Article in journal 1 Aufsatz in Zeitschrift 1 Graue Literatur 1 Non-commercial literature 1 Working Paper 1
Language
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English 2
Author
All
Ascarza, Eva 2 Padilla, Nicolas 2 Netzer, Oded 1
Published in...
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Journal of marketing research 1 Working papers / Harvard Business School, Division of Research 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
Cover Image
The customer journey as a source of information
Padilla, Nicolas; Ascarza, Eva; Netzer, Oded - 2023
Persistent link: https://www.econbiz.de/10014468102
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Cover Image
Overcoming the cold start problem of customer relationship management using a probabilistic machine learning approach
Padilla, Nicolas; Ascarza, Eva - In: Journal of marketing research 58 (2021) 5, pp. 981-1006
Persistent link: https://www.econbiz.de/10012662080
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