Chintagunta, Pradeep K. - In: Marketing Science 20 (2001) 4, pp. 442-456
propose a probit model as an alternative to the logit model to specify the aggregate demand functions of firms competing in … oligopoly markets. The probit model avoids the IIA property that affects the logit model at the individual consumer level …. Furthermore, the probit model can naturally account for the distinction between the purchase incidence and brand choice decisions …