Castillo-Vergara, Mauricio; Carrasco-Carvajal, Omar; … - In: Journal of open innovation : technology, market, and … 10 (2024) 4, pp. 1-12
This study explores how creativity and open innovation practices (inbound and outbound) influence product innovation and innovative performance in small and medium-sized enterprises (SMEs) in Chile, using B2B, B2C, and B2G business models as moderating variables. Through empirical analysis based...