States that many problems related to marketing suffered by an organization occur as a result of actions within the firm itself. Terms these problems as “marketcide”, arguing that they hamper organizational performance. Discusses ten common internal problems. Emphasizes that warning signs...

Presents an approach to product development that appears to hold significant promise in terms of generating new product ideas with strong consumer support. Suggests that high failure rate among new consumer producers can be traced to such things as poor marketing research, poor product marketing...

This paper looks at the challenges that most organizations face in the management of their work environments, with respect to the tools that they can use to effectively capture both the explicit and tacit knowledge held by their employees for subsequent reuse when decisions need to be made. The...