Mintu‐Wimsatt, Alma; Calantone, Roger J. - In: Journal of Business & Industrial Marketing 11 (1996) 6, pp. 61-73
The willingness of negotiating parties to cooperate, communicate, and compromise ‐ prerequisites of the problem‐solving … orientation ‐ often lead to successful outcomes. Consequently, problem‐solving oriented strategies are often employed by … negotiators’ perceptions of their counterparts’ strategies seem to have the strongest influence on the extent of problem‐solving …