Reddy, Rajesh Chidananda; Mishra, Debasisha; Goyal, D. P.; … - In: Business horizons 68 (2025) 5, pp. 659-672
We develop a comprehensive business-data-science alignment model for deriving business value from data-science initiatives, thus assisting business organizations in transforming digitally. With a purposive sample of 13 data science leaders employed as C-level executives, we conducted...