agencies (OTAs) affect consumers’ process enjoyment and booking intentions. Design/methodology/approach The authors apply a one … “ www.my-holiday.com ”. Findings The authors find that both booking intentions and process enjoyment are higher for hedonic … reactions in terms of process enjoyment, which subsequently affect booking intentions. Additionally, the authors find that …

customer loyalty and, in turn, monetary expenditures. The negative effect can be partially offset by perceived process … enjoyment (PE), such that consumers who enjoy the process exhibit increased loyalty after the optimum coproduction point …