Search Results - subject:"Processing fluency"

Location matters when advertising sustainable products : influences of conceptual metaphor and anthropomorphism

Shirai, Miyuri - In: International journal of consumer studies 49 (2025) 2, pp. 1-15

Persistent link: https://www.econbiz.de/10015333860

Lost in translation? : how multilingual packaging influences product evaluations by impeding consumers' processing fluency

Hüttl-Maack, Verena; Munz, Rafael - In: Journal of retailing 101 (2025) 1, pp. 68-85

Persistent link: https://www.econbiz.de/10015396549

Enhancing consumer evaluation of new products : the role of innovation newness and communication strategy

Lee, Juyon; Chu, Wujin; Roy, Rajat - In: Journal of business research : JBR 182 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015125215

The interplay of information order and locus of attention on the truth effect in healthy food advertisements

Jang, Jung Min - In: Psychology & marketing 41 (2024) 1, pp. 16-26

Persistent link: https://www.econbiz.de/10014467461

When reality backfires: Product evaluation context and the effectiveness of augmented reality in e‐commerce

Pfaff, Alexander; Spann, Martin - In: Psychology & Marketing 40 (2023) 11, pp. 2413-2427

Augmented reality (AR) enables consumers to project product holograms into their surrounding real‐world context in real time using their mobile devices. Although AR may improve online consumers' product evaluation, AR‐deploying retailers give up control over the context in which their...

Persistent link: https://www.econbiz.de/10014504044

Visuelle Wirkung von Produktneuheiten: Die Rolle der Marke bei der Designanpassung

Anandakrishnarajah, Arun - In: Junior Management Science (JUMS) 8 (2023) 2, pp. 453-472

Determinante der Processing Fluency agieren könnte, um das ästhetische Gefallen zu beeinflussen. Zur Überprüfung des konzeptuellen … Produktdesigns einer starken Marke die Processing Fluency reduziert. Die Proportionsveränderung wirkt sich jedoch nicht auf das … processing, drawing on both categorization theory and processing fluency theory. It posits that changes in proportion can act as …

Persistent link: https://www.econbiz.de/10014528925