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Search: subject:"Processing fluency"
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Consumer behaviour
94
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93
Processing fluency
83
processing fluency
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Brand image
34
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33
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26
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Niculescu, Mihai
5
Zhang, Lu
5
Landwehr, Jan Rüdiger
4
Torres, Ivonne M.
4
Jang, Soocheong (Shawn)
3
Kostyk, Alena
3
Leonhardt, James M.
3
Tang, Liang
3
Zúñiga, Miguel Ángel
3
Bian, Xuemei
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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Wright, Malcolm
2
Yoo, Seunghyun
2
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2
Zhang, Shi
2
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1
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Journal of business research : JBR
11
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9
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6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Asia Pacific journal of marketing and logistics
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The Cornell hospitality quarterly
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1
Business ethics, the environment & responsibility
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International Journal of Bank Marketing
1
International Journal of Contemporary Hospitality Management
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International journal of consumer studies
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International journal of contemporary hospitality management
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ECONIS (ZBW)
115
Other ZBW resources
12
RePEc
4
EconStor
3
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Can rewards induce corresponding forms of theft? : introducing the reward-theft parity effect
Johnson, Jeff S.
;
Friend, Scott B.
;
Esteky, Sina
- In:
Business ethics, the environment & responsibility
31
(
2022
)
3
,
pp. 846-858
Persistent link: https://www.econbiz.de/10013325908
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12
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
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13
Seeker exemplars and quantitative ideation outcomes in crowdsourcing contests
Koh, Tat Koon
;
Cheung, Muller Y. M.
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 265-284
Persistent link: https://www.econbiz.de/10013188328
Saved in:
14
Optimizing product placement interface design in mobile food delivery marketing : an EEG study of the visual gestalt effect on consumers' purchasing preferences
Xiao, Liang
;
Lei, Jiajun
;
Wang, Shu
- In:
Journal of advertising research
64
(
2024
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10015173672
Saved in:
15
Breaking the vertical barrier : effects of vertical direction and rotation of an English loan brand name on product evaluation
Park, Jihye
;
Zhang, Min
;
Yoo, Seunghyun
;
Kwon, Hannah Gloria
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
5
,
pp. 1084-1107
Persistent link: https://www.econbiz.de/10015210501
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16
How names and shapes correspond to the nature of products : an evaluation of auspicious foods
Kim, Jonghyeong
;
Song, Hanqun
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
10
,
pp. 2502-2520
Persistent link: https://www.econbiz.de/10015210808
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17
Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design
Kumar, Deepak S.
;
Sahadev, Sunil
;
Purani, Keyoor
- In:
Journal of service research
27
(
2024
)
2
,
pp. 250-267
Persistent link: https://www.econbiz.de/10014580431
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18
Can AI fully replace human designers? : matching effects between declared creator types and advertising appeals on tourists' visit intentions
Song, Mengmeng
;
Chen, Hongyu
;
Wang, Yuchen
;
Duan, Yucong
- In:
Journal of destination marketing & management : JDMM
32
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015076849
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19
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
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20
Make the photo in good shape : the matching effect of photo shapes and donation appeals on donation intentions
Zheng, Chundong
;
Qian, Fangyuan
;
Song, Jiehang
;
Wang, Han
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462238
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