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Search: subject:"Processing fluency"
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Consumer behaviour
94
Konsumentenverhalten
93
Processing fluency
83
processing fluency
40
Brand image
34
Markenimage
33
Advertising effects
26
Werbewirkung
26
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20
Werbung
19
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18
Wahrnehmung
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Online retailing
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Online-Handel
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Ästhetik
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Customer satisfaction
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Holiday behaviour
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Urlaubsverhalten
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Visualisierung
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Corporate social responsibility
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Article
132
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English
128
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4
German
2
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Niculescu, Mihai
5
Zhang, Lu
5
Landwehr, Jan Rüdiger
4
Torres, Ivonne M.
4
Jang, Soocheong (Shawn)
3
Kostyk, Alena
3
Leonhardt, James M.
3
Tang, Liang
3
Zúñiga, Miguel Ángel
3
Bian, Xuemei
2
Bournois, Frank
2
Chan, Eugene Y.
2
Chattaraman, Veena
2
Driesener, Carl
2
Esteky, Sina
2
Forsythe, Sandra
2
Hanks, Lydia
2
Herrmann, Andreas
2
Huhmann, Bruce A.
2
Kim, Jonghyeong
2
Kwon, Hannah Gloria
2
Li, Fangxuan
2
Mattila, Anna S.
2
Myszkowski, Nils
2
Northey, Gavin
2
Park, Jihye
2
Pfaff, Alexander
2
Riley, Jennifer
2
Ryu, Sann
2
Song, Hanqun
2
Spann, Martin
2
Stocchi, Lara
2
Storme, Martin
2
Taylor, Eileen
2
Wright, Malcolm
2
Yoo, Seunghyun
2
Zhang, Min
2
Zhang, Shi
2
Acuti, Diletta
1
Adıgüzel, Feray
1
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of business research : JBR
11
Journal of retailing and consumer services
9
Psychology & marketing
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Asia Pacific journal of marketing and logistics
4
Journal of retailing
4
Marketing letters : a journal of research in marketing
4
Journal of advertising research
3
Journal of marketing research
3
Tourism management : research, policies, practice
3
Asia Pacific Journal of Marketing and Logistics
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of Consumer Marketing
2
Journal of Product & Brand Management
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The Cornell hospitality quarterly
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asian business & management
1
Auditing : a journal of practice & theory
1
Business ethics, the environment & responsibility
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International Journal of Bank Marketing
1
International Journal of Contemporary Hospitality Management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of market research
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ECONIS (ZBW)
115
Other ZBW resources
12
RePEc
4
EconStor
3
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21
Up or down? : the effect of vertical display on consumers' attitude toward recycled product advertisements
Lin, Yanfeng
;
Ye, Shenghong
;
Liu, Guangrui
;
Lin, Zhiheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462315
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22
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
23
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
24
Do visual perspectives matter? : the "matching" between visual perspectives and psychological distance improves hotel evaluations
Ouyang, Jun
;
Jia, Yanli
;
Guo, Qiang
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10014634756
Saved in:
25
Influence of time metaphor and destination image proximity on tourist responses
Su, Qianqian
;
Li, Fangxuan
- In:
Tourism management : research, policies, practice
105
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015072982
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26
From pixels to engagement : examining the impact of image resolution in cause-related marketing on Instagram
Ryu, Sann
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 709-730
Persistent link: https://www.econbiz.de/10015062847
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27
Green consumption by design : interaction experiences and customization intentions
Wang, Chen
;
Zhang, Yan
;
Zhang, Ran
- In:
Management decision
62
(
2024
)
4
,
pp. 1375-1394
Persistent link: https://www.econbiz.de/10015045674
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28
Why can't you be all talk to get things done? : consumer acceptance of voice-assisted products
Xiao, Yazhen
;
Tan, Huey Yii
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 125-137
Persistent link: https://www.econbiz.de/10014485722
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29
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
30
Consumers' response to CSR statement type in social crowding
Liu, Xiaoping
;
Wang, Shiyu
;
Liang, Yingqian
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 565-580
Persistent link: https://www.econbiz.de/10014486761
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