Search Results - subject:"Processing fluency"

How names and shapes correspond to the nature of products: an evaluation of auspicious foods

Kim, Jonghyeong; Song, Hanqun - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 10, pp. 2502-2520

purchase intentions has rarely been examined in the restaurant context. Thus, grounded in processing fluency theory, this study … and shape to increase their perceived auspiciousness and sales. Originality/value This study tested processing fluency …

Persistent link: https://www.econbiz.de/10015340989

Effect of linguistic disfluency on consumer satisfaction : evidence from an online knowledge payment platform

Zhang, Jin; Li, Xinrui; Zhang, Jilong; Wang, Liye - In: Information & management : the internat. journal of … 60 (2023) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10013534499

Unifying algorithmic and theoretical perspectives : emotions in online reviews and sales

Yu, Yifan; Yang, Yang; Huang, Jinghua; Tan, Yong - In: MIS quarterly 47 (2023) 1, pp. 127-160

Persistent link: https://www.econbiz.de/10013556931

Chatbot or human? : the impact of online customer service on consumers' purchase intentions

Chen, Shili; Li, Xiaolin; Liu, Kecheng; Wang, Xuesong - In: Psychology & marketing 40 (2023) 11, pp. 2186-2200

Persistent link: https://www.econbiz.de/10014432389

Tourist co-creation and tourism marketing outcomes : an inverted U-shaped relationship

Zhang, Yaozhi - In: Journal of business research : JBR 166 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014380322

The effectiveness of advertising appeals : a culturally-derived power perspective

Shan, Minghui; Zhu, Zhenzhong; Song, Chunlei; Chen, Haipeng - In: Journal of retailing and consumer services 75 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014373269

Is the salesperson persuasive enough? : the role of the tourists' perceived time adequacy and processing fluency

Li, Yaoqi; Chen, Zhengren; Zhang, Chun - In: Tourism management perspectives : TMP 48 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014461398

Looking back is better than looking forward : visualization, temporal frames, and new product evaluation in China

Zhou, Yuanyuan; Li, Qian; Gong, Shiyang; Hampson, Daniel P. - In: Asian business & management 22 (2023) 3, pp. 829-856

Persistent link: https://www.econbiz.de/10014327749

Ein Rahmenmodell zur Anwendung psychologischer Erkenntnisse in Anwendungsfeldern des Dialogmarketings

Bidmon, Robert K. - In: Dialogmarketing Perspektiven 2022/2023 : Tagungsband …, (pp. 157-178). 2023

Persistent link: https://www.econbiz.de/10014307648

A guide to graphic design for functional versus experiential ads : color-evoked emotion and design complexity can enhance effectiveness

Zhu, Yuanyuan; Tessitore, Tina; Harrigan, Paul; … - In: Journal of advertising research 63 (2023) 1, pp. 81-104

Persistent link: https://www.econbiz.de/10014283829