Search Results - subject:"Processing fluency"

A processing fluency perspective on overhead aversion : how much is too much?

Allred, Anthony T.; Amos, Clinton - In: Journal of philanthropy and marketing 28 (2023) 2, pp. 1-17

Persistent link: https://www.econbiz.de/10014318418

Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation

Min, Bora - In: European journal of marketing 57 (2023) 1, pp. 283-324

Persistent link: https://www.econbiz.de/10013502516

The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes

Li, Fangxuan; Ma, Jianan - In: Tourism management : research, policies, practice 98 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014304505

Breaking the vertical barrier: effects of vertical direction and rotation of an English loan brand name on product evaluation

Park, Jihye; Zhang, Min; Yoo, Seunghyun; Kwon, Hannah Gloria - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 5, pp. 1084-1107

Asian languages (Chinese and Korean) on processing fluency, perceived product quality and purchase intention. Design … counterclockwise rotation was favored for upward presentation. The effects on purchase intention were mediated by processing fluency …

Persistent link: https://www.econbiz.de/10015340911

Influences of identified victim images on processing fluency

Bae, Mikyeung - In: Journal of nonprofit & public sector marketing 31 (2019) 3, pp. 249-273

Persistent link: https://www.econbiz.de/10012200018

Predicting social media engagement with computer vision : an examination of food marketing on Instagram

Philp, Matthew; Jacobson, Jenna; Pancer, Ethan - In: Journal of business research : JBR 149 (2022), pp. 736-747

Persistent link: https://www.econbiz.de/10013325681

Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics

Roy, Subhadip; Attri, Rekha - In: Tourism management : research, policies, practice 92 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013326666

What is that I hear? : an interdisciplinary review and research agenda for non-native accents in the workplace

Hideg, Ivona; Shen, Winny; Hancock, Samantha - In: Journal of organizational behavior : OB ; the … 43 (2022) 2, pp. 214-235

Persistent link: https://www.econbiz.de/10012816438

Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality

Ryu, Sann; Park, Yun-na; Park, Jungkun - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 48-65

Persistent link: https://www.econbiz.de/10012800195

Visual complexity of eco-labels and product evaluations in online setting : is simple always better?

Donato, Carmela; Adıgüzel, Feray - In: Journal of retailing and consumer services 67 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013364441