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Search: subject:"Processing fluency"
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Consumer behaviour
94
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93
Processing fluency
83
processing fluency
40
Brand image
34
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33
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26
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Niculescu, Mihai
5
Zhang, Lu
5
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4
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3
Kostyk, Alena
3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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1
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Journal of business research : JBR
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Asia Pacific journal of marketing and logistics
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Auditing : a journal of practice & theory
1
Business ethics, the environment & responsibility
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Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
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International Journal of Bank Marketing
1
International Journal of Contemporary Hospitality Management
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International journal of consumer studies
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ECONIS (ZBW)
115
Other ZBW resources
12
RePEc
4
EconStor
3
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61
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
62
Impulse buying in hospitality : the role of content posted by social media influencers
Szymkowiak, Andrzej
;
Gaczek, Piotr
;
Panchapakesan Padma
- In:
Journal of vacation marketing
27
(
2021
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012624894
Saved in:
63
Positive gender congruency effects on shopper responses : field evidence from a gender egalitarian culture
Otterbring, Tobias
;
Bhatnagar, Roopali
;
Samuelsson, Peter
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665988
Saved in:
64
Processing
fluency
scale development for consumer research
Kostyk, Alena
;
Leonhardt, James M.
;
Niculescu, Mihai
- In:
International journal of market research
63
(
2021
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10012521394
Saved in:
65
Stability or instability : the impact of brand concepts on logo design preferences
Huang, Haiyang
;
Cai, Yuanyuan
;
Xu, Lisha
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012601197
Saved in:
66
Does the format of internal control disclosures matter? : an experimental investigation of nonprofessional investor behavior
Tadesse, Amanuel F.
;
Murthy, Uday S.
- In:
Auditing : a journal of practice & theory
40
(
2021
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10012516954
Saved in:
67
Construal matching in online search : applying text analysis to illuminate the consumer decision journey
Humphreys, Ashlee
;
Isaac, Mathew S.
;
Wang, Rebecca Jen-Hui
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10012794316
Saved in:
68
Leveling the playing field for less-sophisticated non-professional investors : does plain English matter?
Taylor, Eileen
;
Riley, Jennifer
- In:
Journal of capital markets studies
1
(
2017
)
1
,
pp. 36-57
provides evidence that contributes to those decisions. Originality/value - The paper extends the research on
processing
fluency
…
Persistent link: https://www.econbiz.de/10012063518
Saved in:
69
Leveling the playing field for less-sophisticated non-professional investors: Does plain English matter?
Taylor, Eileen
;
Riley, Jennifer
- In:
Journal of Capital Markets Studies (JCMS)
1
(
2017
)
1
,
pp. 36-57
provides evidence that contributes to those decisions. Originality/value - The paper extends the research on
processing
fluency
…
Persistent link: https://www.econbiz.de/10015327933
Saved in:
70
Traveling to a gendered destination : a goal-framed advertising perspective
Pan, Li
;
Lu, Lu
;
Gursoy, Dogan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
3
,
pp. 499-522
Persistent link: https://www.econbiz.de/10012201467
Saved in:
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