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Search: subject:"Processing fluency"
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Consumer behaviour
94
Konsumentenverhalten
93
Processing fluency
83
processing fluency
40
Brand image
34
Markenimage
33
Advertising effects
26
Werbewirkung
26
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20
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19
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Holiday behaviour
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Article
132
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English
128
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4
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2
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Niculescu, Mihai
5
Zhang, Lu
5
Landwehr, Jan Rüdiger
4
Torres, Ivonne M.
4
Jang, Soocheong (Shawn)
3
Kostyk, Alena
3
Leonhardt, James M.
3
Tang, Liang
3
Zúñiga, Miguel Ángel
3
Bian, Xuemei
2
Bournois, Frank
2
Chan, Eugene Y.
2
Chattaraman, Veena
2
Driesener, Carl
2
Esteky, Sina
2
Forsythe, Sandra
2
Hanks, Lydia
2
Herrmann, Andreas
2
Huhmann, Bruce A.
2
Kim, Jonghyeong
2
Kwon, Hannah Gloria
2
Li, Fangxuan
2
Mattila, Anna S.
2
Myszkowski, Nils
2
Northey, Gavin
2
Park, Jihye
2
Pfaff, Alexander
2
Riley, Jennifer
2
Ryu, Sann
2
Song, Hanqun
2
Spann, Martin
2
Stocchi, Lara
2
Storme, Martin
2
Taylor, Eileen
2
Wright, Malcolm
2
Yoo, Seunghyun
2
Zhang, Min
2
Zhang, Shi
2
Acuti, Diletta
1
Adıgüzel, Feray
1
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of business research : JBR
11
Journal of retailing and consumer services
9
Psychology & marketing
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Asia Pacific journal of marketing and logistics
4
Journal of retailing
4
Marketing letters : a journal of research in marketing
4
Journal of advertising research
3
Journal of marketing research
3
Tourism management : research, policies, practice
3
Asia Pacific Journal of Marketing and Logistics
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of Consumer Marketing
2
Journal of Product & Brand Management
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
The Cornell hospitality quarterly
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asian business & management
1
Auditing : a journal of practice & theory
1
Business ethics, the environment & responsibility
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International Journal of Bank Marketing
1
International Journal of Contemporary Hospitality Management
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
International journal of market research
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ECONIS (ZBW)
115
Other ZBW resources
12
RePEc
4
EconStor
3
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71
Unit price measures in retailing : consistency effects on product choice and store evaluations
Fecher, André
;
Robbert, Thomas
;
Roth, S.
- In:
Journal of consumer policy : consumer issues in law, …
43
(
2020
)
3
,
pp. 611-633
Persistent link: https://www.econbiz.de/10012296640
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72
Political conservatism and preference for (a)symmetrical brand logos
Northey, Gavin
;
Chan, Eugene Y.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 149-159
Persistent link: https://www.econbiz.de/10012271019
Saved in:
73
How lacking control drives fluency effects in evaluative judgment
Blair, Sean
- In:
Organizational behavior and human decision processes : …
156
(
2020
),
pp. 97-112
Persistent link: https://www.econbiz.de/10012169563
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74
The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions : the mediating role of affective fluency
Jaud, David A.
;
Melnyk, Valentyna
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012171835
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75
Social network advertising : the moderating role of
processing
fluency
, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
76
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
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77
The effect of color and self-view priming in persuasive communications
Kareklas, Ioannis
;
Muehling, Darrel D.
;
King, Skyler
- In:
Journal of business research : JBR
98
(
2019
),
pp. 33-49
Persistent link: https://www.econbiz.de/10012007158
Saved in:
78
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
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79
A map for effective advertising : the metaphoric advertising processing model
Dehay, Eliza K.
;
Landwehr, Jan Rüdiger
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10012162458
Saved in:
80
What's in a logo? : the impact of complex visual cues in equity crowdfunding
Mahmood, Ammara
;
Luffarelli, Jonathan
;
Mukesh, Mudra
- In:
Journal of business venturing
34
(
2019
)
1
,
pp. 41-62
Persistent link: https://www.econbiz.de/10011980973
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