Search Results - subject:"Processing fluency theory"

How names and shapes correspond to the nature of products : an evaluation of auspicious foods

Kim, Jonghyeong; Song, Hanqun - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2502-2520

Persistent link: https://www.econbiz.de/10015210808

How names and shapes correspond to the nature of products: an evaluation of auspicious foods

Kim, Jonghyeong; Song, Hanqun - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 10, pp. 2502-2520

purchase intentions has rarely been examined in the restaurant context. Thus, grounded in processing fluency theory, this study … and shape to increase their perceived auspiciousness and sales. Originality/value This study tested processing fluency … theory using auspicious food cues. This study contributes to the hospitality literature by improving our understanding of the …

Persistent link: https://www.econbiz.de/10015340989

Effect of linguistic disfluency on consumer satisfaction : evidence from an online knowledge payment platform

Zhang, Jin; Li, Xinrui; Zhang, Jilong; Wang, Liye - In: Information & management : the internat. journal of … 60 (2023) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10013534499

The influence of food aromas on restaurant consumer emotions, perceptions, and purchases

Ouyang, Yuxia; Behnke, Carl; Almanza, Barbara; … - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 405-423

Persistent link: https://www.econbiz.de/10011880433

Are size-zero female models always more effective than average-sized ones? : Depends on brand and self-esteem!

Bian, Xuemei; Wang, Kai-Yu - In: European Journal of Marketing 49 (2015) 7/8, pp. 1184-1206

Purpose – The purpose of this paper is to investigate if brand might affect consumers’ response to replacing size-zero models (SM) with average-sized models (AM) in advertising and how individuals’ psychological states might underlie consumers’ reactions. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014724151

Are size-zero female models always more effective than average-sized ones? : depends on brand and self-esteem!

Bian, Xuemei; Wang, Kai-yu - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1184-1206

Persistent link: https://www.econbiz.de/10011338802