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~source:"repec"
~person:"Kayande, Ujwal"
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brand management
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Kayande, Ujwal
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Marketing Science
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Mapping the Bounds of Incoherence: How Far Can You Go and How Does It Affect Your Brand?
Kayande, Ujwal
;
Roberts, John H.
;
Lilien, Gary L.
; …
- In:
Marketing Science
26
(
2007
)
4
,
pp. 504-513
the multiattribute space, so they can optimize their
product
's
positioning
. Our model implies that a product that combines …
Persistent link: https://www.econbiz.de/10008788027
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