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Search: subject:"Product categorization"
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International journal of innovation management
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ECONIS (ZBW)
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Positioning products through names : effect of sound symbolism on perception of products with blended brand names
Arora, Sunny Vijay
;
Kalro, Arti D.
;
Sharma, Dinesh
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 361-378
Persistent link: https://www.econbiz.de/10014229045
Saved in:
2
Complementary
product
categorization
and its influence on the make, buy, and ally decision : an exploratory study
Baburaj, Yamuna
;
Tzabbar, Daniel
;
Narayanan, V. K.
- In:
International journal of innovation management
25
(
2021
)
1
,
pp. 2150006-1-2150006-33
Persistent link: https://www.econbiz.de/10012507942
Saved in:
3
When does product brand matter to children?
Wang, Fei
;
Li, Shu
- In:
International journal of market research
61
(
2019
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
Saved in:
4
The effects of special displays on shopping behavior
Wang, Shih-Ching
;
Lang, Mark H.
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 125-132
Persistent link: https://www.econbiz.de/10010503912
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