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~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]"
~person:"Chattopadhyay, Amitiva"
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Faculty & research / Insead : working paper series
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
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Goldenberg, Jacob
;
Chattopadhyay, Amitiva
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2011
Persistent link: https://www.econbiz.de/10009357346
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