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  • Search: subject:"Product diffusion models"
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Year of publication
Subject
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Product diffusion models 2 Advertising 1 Business logistics 1 Control theory 1 Demand (Economic theory) 1 Demand functions (Economic theory) 1 Kontrolltheorie 1 Less-than-truckload pricing 1 Licensing 1 Marketing management 1 Marketing policies 1 Marketingmanagement 1 New product diffusion models 1 Optimal control 1 Optimal control and differential games 1 Pre-launch forecasting 1 Preismanagement 1 Pricing strategy 1 Risk 1 Seasonality models 1 Shrinking seasonal split 1 Werbung 1
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Online availability
All
Free 2
Type of publication
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Book / Working Paper 2 Article 1
Type of publication (narrower categories)
All
Article in journal 1 Aufsatz in Zeitschrift 1 Thesis 1
Language
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Undetermined 2 English 1
Author
All
Avagyan, Vardan 1 Bravo, Mercedes Esteban 1 Ozkaya, Evren 1 Swami, Sanjeev 1 Tirupati, Devanath 1 Vidal-Sanz, Jose 1
Institution
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Departamento de Economía de la Empresa, Universidad Carlos III de Madrid 1
Published in...
All
Business Economics Working Papers 1 Technology operation management : TOM ; official publication of the Society of Operations Management 1
Source
All
BASE 1 ECONIS (ZBW) 1 RePEc 1
Showing 1 - 3 of 3
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Licensing radical product innovations to speed up the diffusion
Avagyan, Vardan; Bravo, Mercedes Esteban; Vidal-Sanz, Jose - Departamento de Economía de la Empresa, Universidad … - 2011
Inventors can commercialize innovative products by themselves and simultaneously license the technology to other firms. The licensee may cannibalize sales of the licensor, but this can be compensated by gains from royalties. We show in this paper how licenses can be used strategically to speed...
Persistent link: https://www.econbiz.de/10009371384
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Demand management in global supply chains
Ozkaya, Evren - 2008
In this thesis, we investigate the potential of improving demand management activities in the global supply chains. In the increasingly global world, commerce is becoming more complex with an incredible amount of internal and external information available for businesses to select, analyze,...
Persistent link: https://www.econbiz.de/10009475794
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Optimal pricing and advertising policies for bottom of pyramid markets : an analytical approach
Swami, Sanjeev; Tirupati, Devanath - In: Technology operation management : TOM ; official … 3 (2012) 1/2, pp. 32-49
Persistent link: https://www.econbiz.de/10010248549
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