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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Brand extension
6
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4
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
28
The journal of brand management : an international journal
28
Marketing Science
26
The journal of product & brand management
21
Management Science
18
Psychology & marketing
17
European journal of marketing : EJM
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of the Academy of Marketing Science
11
Brand management ; Vol. 3
10
International journal of production research
10
Journal of marketing
10
European journal of operational research : EJOR
9
Journal of retailing and consumer services
8
International journal of production economics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Marketing letters : a journal of research in marketing
6
Production and operations management : an international journal of the Production and Operations Management Society
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
IEEE transactions on engineering management : EM
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of retailing
5
Research
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Manufacturing & service operations management : M & SOM
4
Omega : the international journal of management science
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
6
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1
Riding coattails : when co-branding helps versus hurts less-known brands
Cunha, Marcus
;
Forehand, Mark R.
;
Angle, Justin W.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1284-1300
Persistent link: https://www.econbiz.de/10010490116
Saved in:
2
Brand tourists : how non-core users enhance the brand image by eliciting pride
Bellezza, Silvia
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 397-417
Persistent link: https://www.econbiz.de/10010401128
Saved in:
3
Brands as product coordinators : matching brands make joint consumption experiences more enjoyable
Rahinel, Ryan
;
Redden, Joseph P.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1290-1299
Persistent link: https://www.econbiz.de/10009740312
Saved in:
4
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
5
When brands seem human, do humans act like brands? : automatic behavioral priming effects of brand anthropomorphism
Aggarwal, Pankaj
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 307-323
Persistent link: https://www.econbiz.de/10009581293
Saved in:
6
Consumer reactions to brand extensions in a competitive context : does fit still matter?
Milberg, Sandra J.
;
Sinn, Francisca
;
Goodstein, Ronald …
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
3
,
pp. 543-553
Persistent link: https://www.econbiz.de/10008662496
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