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~person:"Iversen, Nina M."
~subject:"Spillover effect"
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Spillover effect
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Reciprocal transfer effects for brand extensions of global or local origin : evidence from Norway
Iversen, Nina M.
;
Hem, Leif E.
- In:
International marketing review
28
(
2011
)
4
,
pp. 365-411
Persistent link: https://www.econbiz.de/10009305324
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