Majava, Jukka; Nuottila, Jouko; Haapasalo, Harri; Law, … - ToKnowPress
how customers are defined by product management and development managers in market-driven development. In addition … customer definition. Product management collaborates with various stakeholders including marketing, sales, management, direct … customers, and end-users in customer definition. Product management was found to be the most important customer representative …