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~subject:"Aufsatzsammlung"
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Aufsatzsammlung
Produktmanagement
39
product management
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Product management
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Economics
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Neues Produkt
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Management
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new product management
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pricing research
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Apple Computer Inc.
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Brand Management
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Klein- und Mittelbetrieb
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Kongress
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Macintosh
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aggregate returns
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brand management
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customer value measurement
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econometric models
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game theory
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market coverage
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market penetration
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marketing strategy
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profitability
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sales takeoff
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ABC
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ABC time-controlled
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Active product portfolio management
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Balanced Scorecard
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Barcelona <1989>
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Bayesian analysis
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Beziehungsmanagement
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German
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Fellows-Rödl, Deborah
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European Society for Opinion and Marketing Research
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USB Cologne (EcoSocSci)
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The PDMA toolbook ... for new product development : 2
2004
Persistent link: https://www.econbiz.de/10004800813
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2
The PDMA toolbook ... for new product development : [1]
2002
Persistent link: https://www.econbiz.de/10004752251
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3
Adding transparency to brand management : February 1998
Fellows-Rödl, Deborah
(
contributor
)
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1998
Persistent link: https://www.econbiz.de/10004379729
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