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Marketing-mix strategies - product strategy and promotion strategy
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The PDMA handbook of new product development
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ECONIS (ZBW)
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New products : the factors that drive success
Cooper, Robert G.
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2009
Persistent link: https://www.econbiz.de/10003836288
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New products : what separates the winners from the losers and what drives success
Cooper, Robert G.
- In:
The PDMA handbook of new product development
,
(pp. 3-28)
.
2005
Persistent link: https://www.econbiz.de/10003831443
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