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~subject:"Product"
~subject:"Relationship marketing"
~person:"Bauer, Hans H."
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Customer retention in the automotive industry : quality, satisfaction and loyalty
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Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.
;
Huber, Frank
;
Keller, Thomas
- In:
Customer retention in the automotive industry : …
,
(pp. 67-92)
.
1997
Persistent link: https://www.econbiz.de/10001299165
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