Search Results - subject:"Product perception"

Loose = fun? : how interstitial space in brand logos affects product perception

Esther Liu, Qianqian; He, Dongjin; Jiang, Yuwei - In: Journal of business research : JBR 192 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015422090

When sustainability backfires : a review on the unintended negative side-effects of product and service sustainability on consumer behavior

Acuti, Diletta; Pizzetti, Marta; Dolnicar, Sara - In: Psychology & marketing 39 (2022) 10, pp. 1933-1945

Persistent link: https://www.econbiz.de/10013465130

How does the CEO's influence affect consumer brand trust? : the mediating effects of symbolic and environmental product perceptions

Furukawa, Hiroyasu - In: Journal of international consumer marketing 34 (2022) 1, pp. 11-23

Persistent link: https://www.econbiz.de/10013167297

The neglected unity-in-variety principle : a holistic rather than a single-factor approach in conceptualising a visual merchandise display

Logkizidou, Maria - In: Journal of global fashion marketing : JGfM 12 (2021) 4, pp. 309-326

Persistent link: https://www.econbiz.de/10012627130

Geographically marked product perception of tourism students : a research in Erzurum

Denk, Erkan; Bilici, Nilgun Sanalan; Mil, Burak - In: Journal of Islamic financial studies 7 (2021) 2, pp. 78-98

Persistent link: https://www.econbiz.de/10013366174

Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers

Furukawa, Hiroyasu - In: Journal of global marketing 35 (2022) 2, pp. 133-147

Persistent link: https://www.econbiz.de/10013361595

Capturing qualitatively different healthfulness images of food products

Puska, Petteri; Luomala, Harri T. - In: Marketing Intelligence & Planning 34 (2016) 5, pp. 605-622

Purpose – The purpose of this paper is to establish whether food products carry qualitatively different healthfulness images in consumers’ minds. The images explored in this paper go beyond the conventional healthful vs unhealthful dichotomy. The limitations of mainstream healthfulness...

Persistent link: https://www.econbiz.de/10014947255

Capturing qualitatively different healthfulness images of food products

Puska, Petteri; Luomala, Harri T. - In: Marketing intelligence & planning 34 (2016) 5, pp. 605-622

Persistent link: https://www.econbiz.de/10011534891

MODELING PERCEPTIONS OF LOCALLY PRODUCED WINE AMONG RESTAURATEURS IN NEW YORK CITY

Preszler, Trent L.; Schmit, Todd M. - American Association of Wine Economists - AAWE - 2008

product perception, and an ordinal logistic regression model was used to identify the characteristics of restaurants that show …

Persistent link: https://www.econbiz.de/10005039228

Do the characteristics of online consumer reviews bias buyers' purchase intention and product perception? : a perspective of review quantity, review quality and negative review seq...

Zhou, Ming; Liu, Mengwei; Tang, Dingna - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 166-186

Persistent link: https://www.econbiz.de/10009791701