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Search: subject:"Product program innovativeness"
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Innovation
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New product development
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Product program innovativeness
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Produktentwicklung
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Alliance orientation
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Electronics industry
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Elektronikindustrie
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Erfolgsfaktor
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Innovation management
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Innovationsmanagement
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NPD decision-making flexibility
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New product success
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Product management
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Relative R&D power
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Strategic alliance
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Arnold, Todd
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Reiferscheid, Ines
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European journal of marketing
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Journal of the Academy of Marketing Science
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Does alliance orientation matter for new product success? : an empirical study of Taiwanese electronics firms
Chen, Yen Chun
;
Arnold, Todd
- In:
European journal of marketing
56
(
2022
)
12
,
pp. 3347-3380
Persistent link: https://www.econbiz.de/10013457433
Saved in:
2
Who should be in power to encourage
product
program
innovativeness
, R&D or marketing?
Stock-Homburg, Ruth
;
Reiferscheid, Ines
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 264-276
Persistent link: https://www.econbiz.de/10010364010
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