Search Results - subject:"Product variants"

Consumer's Attitude Segmentation for Effective Market Communication: A Case Study of Soft Drinks

Abiodun, Abolaji Joachim; Oyeniyi, Omotayo Joseph - In: Manager Journal 13 (2011) 1, pp. 64-73

The fate of any product is ultimately determined by consumers’ attitude to it. This study based on primary data attempts to stratify the demand side of the market on the basis of the intensity of consumers’ feelings for a brand and it’s variant. Our hypothesis results indicate that...

Persistent link: https://www.econbiz.de/10011075097

Fundamentals of configuration methodology : aligning customer requirements into design philosophy

Shamsuzzoha, A. H. M.; Helo, Petri T. - In: International journal of electronic customer … 10 (2016) 2/4, pp. 103-124

Persistent link: https://www.econbiz.de/10011687999

Differentiating high involved product by trivial attributes for product line extension strategy

Sun, Pi‐Chuan - In: European Journal of Marketing 44 (2010) 11/12, pp. 1557-1575

Purpose – This purpose of this study is to examine the impacts of trivial attribute and product involvement on product evaluation in different product‐line extensions. Design/methodology/approach – In this study, a 2×2×2 between‐subjects experiment was conducted. Findings – It was...

Persistent link: https://www.econbiz.de/10014722691

Do product variants appeal to different segments of buyers within a category?

Trinh, Giang; Dawes, John; Lockshin, Larry - In: Journal of Product & Brand Management 18 (2009) 2, pp. 95-105

units (SKU). This paper aims to examine whether different SKU‐based product variants appeal to buyers with different … demographic characteristics. Design/methodology/approach – This study examines the product variants (such as size, formulation … differences in the market shares of product variants among different demographic groups of buyers. The largest differences are …

Persistent link: https://www.econbiz.de/10014896071

Analysis of flexibility requirements under uncertain environments

Pramod, M.; Garg, Suresh - In: Journal of Modelling in Management 1 (2006) 3, pp. 196-214

Purpose – In the complex environment of manufacturing system, it is proper to design a production system which meets the market requirements in the most economical and competitive manner. Flexible manufacturing system (FMS) is one of the options to meet the uncertainty in demand and high...

Persistent link: https://www.econbiz.de/10014881468

Improving inter‐functional coordination to face high product variety and frequent modifications

Danese, Pamela; Romano, Pietro - In: International Journal of Operations & Production Management 24 (2004) 9, pp. 863-885

In an effort to better respond to heterogeneous customer needs, an increasing number of companies in different sectors deal with the combination of high variety and frequent product changes/modifications. This entails planning, designing, purchasing and manufacturing activities and exacerbates...

Persistent link: https://www.econbiz.de/10014789722