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~person:"Stremersch, Stefan"
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New product development
10
Produktentwicklung
10
Arzneimittel
8
Pharmaceuticals
8
Innovation
5
Arzneimittelmarkt
4
Innovation diffusion
4
Innovationsdiffusion
4
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Welt
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3
Leistungsbündel
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Market entry
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Markteintritt
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Network economics
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Computer
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Consumer behaviour
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Generic drugs
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Generika
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International marketing
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Internationales Marketing
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Marketingmanagement
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Article
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7
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7
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English
20
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Stremersch, Stefan
Lichtenberg, Frank R.
125
Berndt, Ernst R.
104
Herstatt, Cornelius
82
Kremer, Michael
59
Anderson, Kym
50
Pies, Ingo
45
Brekke, Kurt R.
40
Di Benedetto, C. Anthony
39
Straume, Odd Rune
39
Finkelstein, Amy
38
Van Wassenhove, Luk N.
38
Calantone, Roger J.
37
Kowalkowski, Christian
37
Cooper, Robert G.
36
Brem, Alexander
35
Gebauer, Heiko
35
Jin, Ginger Zhe
35
Kohtamäki, Marko
35
Lo, Andrew W.
35
Peitz, Martin
35
Snyder, Christopher M.
35
Viscusi, W. Kip
33
Bate, Roger
32
Heiss, Florian
32
Philipson, Tomas J.
32
Danzon, Patricia Munch
31
McFadden, Daniel
31
Parida, Vinit
31
Correa, Carlos María
30
Frank, Richard G.
30
Lusk, Jayson L.
30
Einav, Liran
29
Irwin, Scott H.
29
Granlund, David
28
Vernon, John A.
28
Dubois, Pierre
27
Simon, Kosali Ilayperuma
27
Winter, Joachim
27
Choi, Jay Pil
26
Jeon, Doh-Shin
26
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Vrije Universiteit Amsterdam / Faculteit der Economische Wetenschappen en Econometrie
1
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ERIM report series research in management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Handbook of research on new product development
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Bedrijfskunde
1
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ECONIS (ZBW)
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1
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
2
The what, who and how of innovation generation
Keko, Elio
;
Prevo, Gert Jan
;
Stremersch, Stefan
- In:
Handbook of research on new product development
,
(pp. 37-59)
.
2019
Persistent link: https://www.econbiz.de/10012125063
Saved in:
3
Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno
;
Nam, Hyoryung
;
Kannan, P. K.
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
Saved in:
4
The effect of superstar software on hardware sales in system markets
Binken, Jeroen L.G.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003721329
Saved in:
5
The successful launch and diffusion of new therapies
Landsman, Vardit
;
Verniers, Isabel
;
Stremersch, Stefan
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 189-223)
.
2014
Persistent link: https://www.econbiz.de/10010353575
Saved in:
6
The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel
;
Stremersch, Stefan
;
Croux, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009298241
Saved in:
7
The global entry of new pharmaceuticals : a joint investigation of launch window and price
Verniers, Isabel
;
Stremersch, Stefan
;
Croux, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10009406672
Saved in:
8
Drug detailing and doctors' prescription decisions : the role of information content in the caf of competitive entry
Kappe, Eelco
;
Stremersch, Stefan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 915-933
Persistent link: https://www.econbiz.de/10011617439
Saved in:
9
Deviation among technology reviews : an informative enrichment of technology evolution theory for marketing
Sood, Ashish
(
contributor
);
Stremersch, Stefan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008665165
Saved in:
10
Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
;
Lemmens, Aurélie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
Saved in:
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