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~subject:"Produktentwicklung"
~subject:"Pharmaceutical industry"
~isPartOf:"Harvard business review : HBR"
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Produktentwicklung
Pharmaceutical industry
New product development
27
USA
10
United States
10
Business model
5
Geschäftsmodell
5
Bundling strategy
4
Consumer behaviour
4
Innovation management
4
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29
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Alexy, Oliver
1
Ali, Abdul
1
Barney, Jay B.
1
Beard, Alison
1
Bertini, Marco
1
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1
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1
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1
Bojinov, Iavor
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Govindarajan, Vijay
1
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1
Hall, Taddy
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Ofek, Elie
1
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1
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1
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1
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Harvard business review : HBR
The journal of product innovation management : an international publication of the Product Development & Management Association
359
Journal of business research : JBR
193
International journal of innovation management
157
International journal of product development : IJPD
143
Industrial marketing management : the international journal for industrial and high-tech firms
140
SpringerLink / Bücher
131
International journal of production research
123
IEEE transactions on engineering management : EM
113
International journal of production economics
109
Research policy : policy, management and economic studies of science, technology and innovation
95
Technovation : the international journal of technological innovation, entrepreneurship and technology management
95
Technological forecasting & social change : an international journal
93
NBER working paper series
90
R & D management
71
NBER Working Paper
66
International journal of technology management : IJTM
65
Management science : journal of the Institute for Operations Research and the Management Sciences
65
International journal of innovation and technology management
64
Journal of engineering and technology management : JET-M
61
The journal of business & industrial marketing
58
Technology analysis & strategic management
54
Research technology management : RTM
51
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
Working paper / National Bureau of Economic Research, Inc.
47
European journal of operational research : EJOR
45
International journal of pharmaceutical and healthcare marketing : IJPHM
42
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
41
Research
40
Faculty & research / Insead : working paper series
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of open innovation : technology, market, and complexity
39
European journal of innovation management : EJIM
38
International journal of project management : the journal of The International Project Management Association
37
Journal of marketing
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Springer eBook Collection
37
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
Journal of the Academy of Marketing Science
35
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ECONIS (ZBW)
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The CEO of Pfizer on developing a vaccine in record time
Bourla, Albert
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 34-39
Persistent link: https://www.econbiz.de/10012627126
Saved in:
2
Avoid the pitfalls of A/B testing
Bojinov, Iavor
;
Saint-Jacques, Guillaume
;
Tingley, Martin
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 48-53
Persistent link: https://www.econbiz.de/10012288862
Saved in:
3
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
4
Which customers should this restaurant listen to?
Puri, Sandeep
;
Khanzode, Kirti
;
Beard, Alison
- In:
Harvard business review : HBR
94
(
2016
)
6
,
pp. 109-113
Persistent link: https://www.econbiz.de/10011499182
Saved in:
5
The other disruption
Gans, Joshua
- In:
Harvard business review : HBR
94
(
2016
)
3
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453131
Saved in:
6
Know your customers' : "jobs to be done"
Christensen, Clayton M.
;
Hall, Taddy
;
Dillon, Karen
; …
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 54-62
Persistent link: https://www.econbiz.de/10011550443
Saved in:
7
Red ocean traps
Kim, W. Chan
;
Mauborgne, Renée
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 68-73
Persistent link: https://www.econbiz.de/10010504023
Saved in:
8
Design for action
Brown, Tim
;
Martin, Roger
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011340323
Saved in:
9
The president of SRI ventures on bringing Siri to life
Winarsky, Norman
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 39-42
Persistent link: https://www.econbiz.de/10011340326
Saved in:
10
Engineering reverse innovations
Winter, Amos
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
93
(
2015
)
7/8
,
pp. 80-89
Persistent link: https://www.econbiz.de/10011297556
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