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Search: subject:"Produkt"
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Produkt
10
Neues Produkt
8
Marktforschung
3
Test
3
Absatzprognose
1
Betriebliche
1
Markt
1
Methodologie
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Preispolitik
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Greenhalgh, C.
2
Frappa, Jean-Paul
1
Godfrey, Simon
1
Kraushar, Peter M.
1
Lin, Lynn Y. S.
1
Marbeau, Yves
1
Mesdag, Martin van
1
Pioche, Alain
1
Pymont, Brian C.
1
Ragnitz, Klaus
1
Reay, D.
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Rehorn, Jörg
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Standen, P. G. M.
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Esomar congress
IO-Management-Zeitschrift
31
Industrielle Organisation : Zeitschrift für Betriebswissenschaft, Management, Produktionstechnik und Organisation
22
IO : Management-Zeitschrift industrielle Organisation
17
Business horizons
16
Ifo Schnelldienst
14
Beiträge zum Produktmarketing
11
New Products, new profits : Company experiences in new product planning
11
Fortschrittliche Betriebsführung und Industrial engineering : FB IE
9
Journal of business strategy
9
Europäische Hochschulschriften / 5
7
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
7
Neue Betriebswirtschaft : NB ; Zeitschr. für Studium u. Weiterbildung
7
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
7
Wirtschaftsgut Software : Qualitätssicherung und Qualitätsprüfung als Grundlage für die Auswahl und Beurteilung
7
Der Betrieb im Qualitätswettbewerb : von der Qualitätssicherung zur offensiyen Qualitätspolitik
6
Journal of business economics : JBE
6
Problems of World Agriculture / Problemy Rolnictwa Światowego
6
Absatzwirtschaft
5
Journal of business research : JBR
5
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
5
Readings in Danish theory of marketing
5
The American economic review
5
A. Hartlebens chemisch-technische Bibliothek
4
Applications of the sciences in marketing management
4
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
4
Der Betriebswirt : Management in Wissenschaft und Praxis
4
New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
4
Texte / Umweltbundesamt
4
VDI-Berichte
4
Zeitschrift Führung + Organisation : ZfO
4
Absatzplanung in der Praxis
3
American journal of agricultural economics
3
Betriebs-Berater : BB
3
Betriebswirtschaftliche Forschung und Praxis : BFuP
3
European journal of operational research : EJOR
3
European marketing research review
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Long-range planning for management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
11
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1
Predicing the sales potential of new products : a review odf current methods and their applicability to different new product types
Godfrey, Simon
;
Wilkinson, Jon
- In:
Esomar congress
36
(
1983
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003561231
Saved in:
2
New product sales forecasting recent bases model experiences in Europe and in the United States
Lin, Lynn Y. S.
;
Pioche, Alain
;
Standen, Patrick
- In:
Esomar congress
35
(
1982
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10003618125
Saved in:
3
Pricing new products at better value for money: the ultimate challenge for market researchers
Frappa, Jean-Paul
;
Marbeau, Yves
- In:
Esomar congress
35
(
1982
)
2
,
pp. 171-195
Persistent link: https://www.econbiz.de/10003552713
Saved in:
4
How to use market segmentation for determining new product ideas?
Ragnitz, Klaus
;
Ungureanu, Marie
- In:
Esomar congress
(
1970
),
pp. 235-247
Persistent link: https://www.econbiz.de/10003658104
Saved in:
5
Towards the elimination of risk from investment in new prosucts : Experience with micro-market testing
Pymont, Brian C.
;
Reay, D.
;
Standen, P. G. M.
- In:
Esomar congress
(
1976
),
pp. 169-193
Persistent link: https://www.econbiz.de/10003658628
Saved in:
6
New product research : a different approach
Tomlin, Edward R.
- In:
Esomar congress
(
1974
),
pp. 263-283
Persistent link: https://www.econbiz.de/10003703341
Saved in:
7
The contribution market research can make strategic planning by exploring and exploting the product life cycle concept
Mesdag, Martin van
- In:
Esomar congress
(
1970
),
pp. 95-110
Persistent link: https://www.econbiz.de/10003630625
Saved in:
8
The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods
Kraushar, Peter M.
- In:
Esomar congress
(
1974
),
pp. 285-299
Persistent link: https://www.econbiz.de/10003607851
Saved in:
9
Welche Meßwerte sollte ein
Produkt
in einem Blindtest mindestens erzielen, wenn ihm eine Marktchance zugebilligt werden soll?
Rehorn, Jörg
- In:
Esomar congress
(
1976
),
pp. 213-233
Persistent link: https://www.econbiz.de/10003659131
Saved in:
10
Discrimination testing: further results and developments
Greenhalgh, C.
- In:
Esomar congress
(
1970
),
pp. 181-199
Persistent link: https://www.econbiz.de/10003563409
Saved in:
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