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~person:"Herrmann, Andreas"
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Search: subject:"Produktgestaltung"
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Produktgestaltung
20
Product design
19
Consumer behaviour
9
Konsumentenverhalten
9
Deutschland
6
Germany
6
Automotive industry
5
Kfz-Industrie
5
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Marketingmanagement
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Produktdifferenzierung
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Absatz
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Aesthetics
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Auftragsfertigung
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Language
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German
13
English
8
Author
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Herrmann, Andreas
Sosa, Manuel
17
Thisse, Jacques-François
15
Verganti, Roberto
15
Dell'Era, Claudio
14
Anderson, Simon P.
13
Koppelmann, Udo
13
Orth, Ulrich R.
12
Chhajed, Dilip
11
Chan, Tian Heong
10
Eppinger, Steven D.
10
Landwehr, Jan Rüdiger
10
Schreier, Martin
10
Spence, Charles
10
Dahl, Darren W.
9
Mihm, Jürgen
9
Palma, André de
9
Tsafarakis, Stelios
9
Baldwin, Carliss Y.
8
Bauer, Hans H.
8
Heitmann, Mark
8
Herstatt, Cornelius
8
Kohli, Rajeev
8
Ludden, Geke
8
Mital, Anil
8
Moss, Gloria
8
Motta, Massimo
8
Niedderer, Kristina
8
Toktay, L. Beril
8
Ulrich, Karl T.
8
Brown, Tim
7
Chen, Ying-Ju
7
Clune, Stephen
7
Eichner, Thomas
7
Grossman, Gene M.
7
Gupta, Surendra M.
7
Helpman, Elhanan
7
Huber, Frank
7
Kumar, Minu
7
Loch, Christoph H.
7
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Psychology & marketing
3
Journal of business economics : JBE
2
Journal of marketing
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Die Betriebswirtschaft : DBW
1
Harvard-Business-Manager : das Wissen der Besten
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
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ECONIS (ZBW)
20
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20
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1
Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van
;
Lieven, Theo
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
Saved in:
2
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
3
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
4
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
5
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
6
Verankerung von Markenwerten im Produktdesign
Landwehr, Jan Rüdiger
;
Stadler, Rupert
;
Herrmann, Andreas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
63
(
2011
)
2
,
pp. 189-212
Persistent link: https://www.econbiz.de/10008909030
Saved in:
7
Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger
;
Labroo, Aparna A.
;
Herrmann, Andreas
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
Saved in:
8
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
9
To be different or to be average? : die Attraktivität des Durchschnittsprodukts
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
61
(
2009
)
3
,
pp. 226-250
Persistent link: https://www.econbiz.de/10003835131
Saved in:
10
Liebe auf den zweiten Blick : Wirkung der Vertrautheit eines Produkts auf dessen Attraktivität
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
3
,
pp. 333-349
Persistent link: https://www.econbiz.de/10003841305
Saved in:
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