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~subject:"Innovationsdiffusion"
~person:"Adams, Brian"
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Innovationsdiffusion
Consumer behaviour
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Food retailing
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Innovation
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Innovation diffusion
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New product development
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consumer spending
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product adoption
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Adams, Brian
Tellis, Gerard J.
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Van Den Bulte, Christophe
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Goldenberg, Jacob
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De Jong, Jeroen P. J.
5
Iyengar, Radha
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Sood, Ashish
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Kapur, P. K.
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Dell'Era, Claudio
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Early adopters of new supermarket products
Adams, Brian
;
Kim, Hyunchul
- In:
Applied economics letters
26
(
2019
)
14
,
pp. 1196-1201
Persistent link: https://www.econbiz.de/10012204690
Saved in:
2
Early adopters of new supermarket products
Adams, Brian
;
Kim, Hyunchul
-
2018
Persistent link: https://www.econbiz.de/10011911182
Saved in:
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