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~isPartOf:"Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject:"Produktmanagement"
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Gaubinger, Kurt
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Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
Management science : journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
44
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
International journal of product lifecycle management : IJPLM
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Journal of business research : JBR
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
Beiträge zum Produkt-Marketing
7
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Research
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
6
Springer eBook Collection
6
The journal of product & brand management
6
Arbeitsberichte
5
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
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ECONIS (ZBW)
17
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1
Analysis of product rollover strategies in the presence of strategic customers
Liang, Chao
;
Çakanyıldırım, Metin
;
Sethi, Suresh P.
- In:
Management science : journal of the Institute for …
60
(
2014
)
4
,
pp. 1033-1056
Persistent link: https://www.econbiz.de/10010347786
Saved in:
2
How do firms become different? : a dynamic model
Selove, Matthew
- In:
Management science : journal of the Institute for …
60
(
2014
)
4
,
pp. 980-989
Persistent link: https://www.econbiz.de/10010347798
Saved in:
3
The pitfalls of subsystem integration : when less is more
Erat, Sanjiv
;
Kavadias, Stylianos
;
Gaimon, Cheryl
- In:
Management science : journal of the Institute for …
59
(
2013
)
3
,
pp. 659-676
Persistent link: https://www.econbiz.de/10009731246
Saved in:
4
Product and price competition with satiation effects
Caro, Felipe
;
Martínez-de-Albéniz, Victor
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1357-1373
Persistent link: https://www.econbiz.de/10009578307
Saved in:
5
Coordination of price promotions in complementary categories
Sinitsyn, Maxim
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2076-2094
Persistent link: https://www.econbiz.de/10009679741
Saved in:
6
Prozessmodell des integrierten Innovations- und Produktmanagements
Gaubinger, Kurt
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 17-27)
.
2009
Persistent link: https://www.econbiz.de/10003787759
Saved in:
7
Innovations- und Neuproduktstrategien
Werani, Thomas
;
Prem, Claudia
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 31-43)
.
2009
Persistent link: https://www.econbiz.de/10003787760
Saved in:
8
Produktkonzeption
Werani, Thomas
;
Prem, Claudia
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 101-114)
.
2009
Persistent link: https://www.econbiz.de/10003787792
Saved in:
9
Produktpositionierung und Präferenzmessung
Werani, Thomas
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 115-126)
.
2009
Persistent link: https://www.econbiz.de/10003787793
Saved in:
10
Management von Produktprogrammen und Dienstleistungen
Gaubinger, Kurt
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 191-200)
.
2009
Persistent link: https://www.econbiz.de/10003787839
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