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~isPartOf:"Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten"
~subject:"Organizational structure"
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Organizational structure
Product management
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Produktmanagement
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Innovation management
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Organisationsstruktur
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Austria
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Bundling strategy
1
Business process management
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Consumer behaviour
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Deutschland
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Germany
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Homag Maschinenbau AG
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Innovation
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Konsumentenverhalten
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Leistungsbündel
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Machinery industry
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Market research
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Product life cycle
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German
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Gaubinger, Kurt
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Lippmann, Herbert
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Rabl, Michael
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Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
Academy of Management journal : AMJ
1
American economic journal : a journal of the American Economic Association
1
College of Business working papers
1
Controlling als Instrument der Unternehmensführung
1
Edition Blickbuch Wirtschaft
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Handbuch Versicherungsmarketing
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Komplexitätsmanagement
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Managing innovation driven companies : approaches in practice
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Organisation in Marketing und Vertrieb
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ECONIS (ZBW)
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Organisationsformen des Produktmanagements
Rabl, Michael
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 329-345)
.
2009
Persistent link: https://www.econbiz.de/10003787926
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2
Fallstudie Homag-Group AG : Neu-Positionierung des Produktmanagements
Lippmann, Herbert
;
Gaubinger, Kurt
- In:
Praxisorientiertes Innovations- und Produktmanagement : …
,
(pp. 361-370)
.
2009
Persistent link: https://www.econbiz.de/10003787929
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