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~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
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Search: subject:"Produktmanagement"
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Product management
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Produktmanagement
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Bernard, Andrew B.
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Working paper / National Bureau of Economic Research, Inc.
SpringerLink / Bücher
44
The PDMA handbook of new product development
36
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of technology management : IJTM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
International journal of product lifecycle management : IJPLM
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Journal of business research : JBR
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Beiträge zum Produkt-Marketing
7
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Research
6
Springer eBook Collection
6
The journal of product & brand management
6
Arbeitsberichte
5
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
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ECONIS (ZBW)
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1
What's the big idea? : multi-function products, firm scope and firm boundaries
Liu, Mengxiao
;
Trefler, Daniel
-
2019
Persistent link: https://www.econbiz.de/10012124904
Saved in:
2
Product switching and the business cycle
Bernard, Andrew B.
;
Okubo, Toshihiro
-
2016
Persistent link: https://www.econbiz.de/10011553279
Saved in:
3
Endogenous entry, product variety, and business cycles
Bilbiie, Florin Ovidiu
;
Ghironi, Fabio
;
Melitz, Marc J.
-
2007
Persistent link: https://www.econbiz.de/10003613481
Saved in:
4
Keeping it fresh : strategic product redesigns and welfare
Blonigen, Bruce A.
;
Knittel, Christopher R.
;
Soderbery, …
-
2013
Persistent link: https://www.econbiz.de/10009744697
Saved in:
5
Multi-product firms and product switching
Bernard, Andrew B.
;
Redding, Stephen
;
Schott, Peter K.
-
2006
Persistent link: https://www.econbiz.de/10003333560
Saved in:
6
Are durable goods consumers forward looking? : Evidence from college textbooks
Chevalier, Judith A.
;
Goolsbee, Austan
-
2005
Persistent link: https://www.econbiz.de/10002944493
Saved in:
7
Market size, competition, and the product mix of exporters
Mayer, Thierry
;
Melitz, Marc J.
;
Ottaviano, Gianmarco I. P.
-
2011
Persistent link: https://www.econbiz.de/10009008532
Saved in:
8
Product choice and product switching
Bernard, Andrew B.
;
Redding, Stephen
;
Schott, Peter K.
-
2003
Persistent link: https://www.econbiz.de/10001768149
Saved in:
9
Aufpreise oder Gesamtpreise? : Wirkung der Preisdarstellung auf das individuelle Entscheidungsverhalten
Polak, Benjamin
;
Stadler, Rupert
;
Heitmann, Mark
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
8
,
pp. 911-932
Persistent link: https://www.econbiz.de/10008748394
Saved in:
10
Decision Support Systeme im Marketing
Engelke, Jan
;
Simon, Hermann
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
1
,
pp. 120-142
Persistent link: https://www.econbiz.de/10003415532
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