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~person:"Lehmann, Donald R."
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Produktmanagement
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Product management
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Lehmann, Donald R.
Herrmann, Andreas
27
Pepels, Werner
26
Huber, Frank
20
Melitz, Marc J.
16
Bernard, Andrew B.
14
Mayer, Thierry
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Aumayr, Klaus J.
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Harkonen, Janne
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Hofbauer, Günter
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Albers, Sönke
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Gaubinger, Kurt
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Kairies, Peter
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Wildemann, Horst
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Lippmann, Herbert
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Werani, Thomas
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Cooper, Robert G.
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Rabl, Michael
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McGraw-Hill/Irwin series in marketing
2
The Sage handbook of advertising
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ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
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Communication and new product adoption
Lehmann, Donald R.
;
Mayzlin, Dina
- In:
The Sage handbook of advertising
,
(pp. 366-380)
.
2007
Persistent link: https://www.econbiz.de/10003570559
Saved in:
2
Product management
Lehmann, Donald R.
-
2005
-
4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10002070967
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3
Product management
Lehmann, Donald R.
-
2005
-
4. ed.
Persistent link: https://www.econbiz.de/10004817404
Saved in:
4
Product management
Lehmann, Donald R.
;
Winer, Russell S.
-
2002
-
3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001557613
Saved in:
5
Product management
Lehmann, Donald R.
;
Winer, Russell S.
-
1997
-
2. ed.
Persistent link: https://www.econbiz.de/10004346288
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