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Konsumentenverhalten
Produktmanagement
2,088
Product management
1,699
Theorie
371
Theory
369
Innovation
262
Deutschland
245
Germany
234
Produktentwicklung
226
Innovationsmanagement
219
Innovation management
209
Produktlebenszyklus
175
USA
174
Marketingmanagement
168
United States
168
Marketing management
161
New product development
161
Consumer behaviour
155
Product life cycle
150
Produktgestaltung
141
Brand management
130
Markenführung
130
Product design
120
Strategisches Management
107
Marketing
98
Beziehungsmarketing
97
Relationship marketing
96
Strategic management
94
Preismanagement
88
Pricing strategy
88
Automotive industry
82
Kfz-Industrie
82
Productivity
81
Produktivität
80
Portfolio selection
77
Portfolio-Management
77
Industrie
68
Erfolgsfaktor
63
Manufacturing industries
62
Management
61
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Free
20
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Article
78
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76
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65
Aufsatz in Zeitschrift
65
Hochschulschrift
25
Graue Literatur
19
Non-commercial literature
19
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18
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14
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14
Collection of articles of several authors
10
Sammelwerk
10
Aufsatzsammlung
7
Arbeitspapier
6
Working Paper
6
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5
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5
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4
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4
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2
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2
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2
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2
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2
Bibliografie
1
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1
Fallstudiensammlung
1
Firmeninformation
1
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1
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1
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1
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English
108
German
44
Polish
1
Russian
1
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Herrmann, Andreas
6
Gierl, Heribert
4
Hoffman, Donna L.
4
Huber, Frank
4
Kopalle, Praveen K.
4
Novak, Thomas P.
3
Bar-Isaac, Heski
2
Bauer, Hans H.
2
Cao, Ruiqing
2
Caruana, Guillermo
2
Chang, Myong-hun
2
Chen, Jie
2
Chhajed, Dilip
2
Cuñat, Vicente
2
D'Aveni, Richard A.
2
Gielens, Kathrijn
2
Gijsbrechts, Els
2
Haller, Thomas
2
Hammerschmidt, Maik
2
Heitmann, Mark
2
Hsee, Christopher K.
2
Johnson, Michael D.
2
Karmasin, Helene
2
Koning, Rembrand
2
Kumar, V.
2
Merkel, Oliver
2
Nanda, Ramana
2
Pennings, Joost M. E.
2
Plantsch, Michael
2
Raman, Narayan
2
Viswanathan, Madhu
2
Waldschmidt, Vera
2
Yang, Yang
2
Ackx, Stef
1
Adamczak, Uwe
1
Almquist, Eric
1
Alpert, Frank
1
Alptekinoğlu, Aydın
1
Amasaka, Kakuro
1
Aranda, Guillem
1
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Deutsche Landwirtschafts-Gesellschaft
1
Harvard Graduate School of Business Administration
1
International Telecommunications Society
1
Lebensmitteltage <1, 2006, Frankfurt, Main; Soden, Taunus>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Technische Universität Bergakademie Freiberg
1
Universität Ulm
1
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Harvard business review : HBR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Advances in international management
2
CentER dissertation series / Center for Economic Research, Tilburg University : CDS
2
Der Markt : international journal of marketing
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
2
Journal of economics & management strategy : JEMS
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
2
Schriftenreihe Studien zum Konsumentenverhalten
2
Schriftenreihe des IÖW
2
Academia : revista Latinoamericana de administración
1
Arbeitspapiere der Nordakademie
1
Business strategy series
1
CIM professional
1
Cogent business & management
1
Contributions to economic analysis & policy
1
Cornell studies in political economy
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Discussion paper / Centre for Economic Policy Research
1
Dissertation.de
1
EU and WTO law : how tight is the legal straitjacket for environmental product regulation? ; proceedings of a colloquium
1
Edward Elgar E-Book Archive
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of innovation management
1
Europäische Hochschulschriften / Reihe 5, Volks- und Betriebswirtschaft
1
Financial Times Deutschland
1
Forschungsbeiträge zum strategischen Management
1
Gabler Edition Wissenschaft
1
Gabler Research
1
General Management Series
1
Handelsforschung
1
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ECONIS (ZBW)
154
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154
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61
Quantity surcharges and consumer awareness in a new retail environment
Palla, Polixeni Jenny
;
Boutsouki, Christina
;
Zotos, Yorgos
- In:
International journal of retail & distribution management
38
(
2010
)
4/5
,
pp. 320-340
Persistent link: https://www.econbiz.de/10003977668
Saved in:
62
A rough set based data mining approach for house of quality analysis
Li, Jing Rong
;
Wang, Qing Hui
- In:
International journal of production research
48
(
2010
)
7/8
,
pp. 2095-2107
Persistent link: https://www.econbiz.de/10003957540
Saved in:
63
On the strategic use of attention grabbers
Eliaz, Kfir
;
Spiegler, Ran
-
2010
Persistent link: https://www.econbiz.de/10003994095
Saved in:
64
A methodology to support product-differentiation decisions
Ramdas, Kamalini
;
Zhylyevskyy, Oleksandr
;
Moore, William L.
- In:
IEEE transactions on engineering management : EM
57
(
2010
)
4
,
pp. 649-660
Persistent link: https://www.econbiz.de/10008737675
Saved in:
65
Consequences of product portfolio decisions on consumer behavior
Buys, Sebastian Alexander
-
2010
Persistent link: https://www.econbiz.de/10008738302
Saved in:
66
Consumer animosity in the global value chain : the effect of international production shifts on willingness to purchase hybrid products
Funk, Charles A.
;
Arthurs, Jonathan D.
;
Treviño, Len J.
; …
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
4
,
pp. 639-651
Persistent link: https://www.econbiz.de/10003982427
Saved in:
67
Werbung mit Knappheitssignalen : die Rolle des Typs des Signals, der Produktkategorie und der Sachargumente
Gierl, Heribert
- In:
Die Unternehmung : Swiss journal of business research …
64
(
2010
)
2
,
pp. 137-165
Persistent link: https://www.econbiz.de/10003982536
Saved in:
68
For a few cents more : why supersize unhealthy food?
Dobson, Paul
;
Gerstner, Eitan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
Saved in:
69
Pricing strategy and the formation and evolution of reference price perceptions in new product categories
Lowe, Ben
;
Alpert, Frank
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 846-873
Persistent link: https://www.econbiz.de/10008652684
Saved in:
70
Multinationals' sins pave the way to the expansion of domestic companies
Wycislak, Slawomir
- In:
Business strategy series
11
(
2010
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003942482
Saved in:
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