//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Market research"
~isPartOf:"Journal of the Academy of Marketing Science"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Produktmanagement"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Market research
Product management
6
Produktmanagement
6
Brand management
3
Markenführung
3
Consumer behaviour
2
Konsumentenverhalten
2
Marktforschung
2
Advertising
1
Brand
1
Brand extension
1
Brand image
1
Brand relevance in category
1
Brand sales
1
Consumers
1
Customer satisfaction
1
Customer-based brand equity
1
Deutschland
1
Germany
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Kundenzufriedenheit
1
Lieferantenmanagement
1
Markenartikel
1
Markenimage
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Product life cycle
1
Product proliferation
1
Produktlebenszyklus
1
Supplier relationship management
1
Verbraucher
1
Werbung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Houston, Mark B.
1
Im, Subin
1
Mason, Charlotte H.
1
Nakamoto, Kent
1
Zhou, Kevin Zheng
1
Published in...
All
Journal of the Academy of Marketing Science
Springer eBook Collection / Business and Economics
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
SpringerLink / Bücher
2
The PDMA handbook of new product development
2
Berichte aus der Fahrzeugtechnik
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Diskussionsarbeit
1
Economia / Monografia
1
Edition Blickbuch Wirtschaft
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Informationsmanagement und Controlling
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Harvard business review : HBR
1
Innovation und Institution : [67. Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft an der Christian-Albrechts-Universität zu Kiel ... 18. - 21. Mai 2005]
1
International journal of electronic commerce : IJEC
1
Journal of business strategy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing theory and practice
1
Kostenmanagement und Controlling
1
Legends in marketing
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
1
Review of marketing research
1
Schriftenreihe betriebswirtschaftliche Forschungsergebnisse
1
Werben & Verkaufen
1
Working paper / The Aarhus School of Business, Centre for Market Surveillance, Research and Strategy for the Food Sector
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How do enhanced and unique features affect new product preference? : the moderating role of product familiarity
Zhou, Kevin Zheng
;
Nakamoto, Kent
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 53-62
Persistent link: https://www.econbiz.de/10003485068
Saved in:
2
Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->