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~subject:"Market research"
~person:"Boike, Douglas G."
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Boike, Douglas G.
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The PDMA handbook of new product development
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ECONIS (ZBW)
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Market analysis and segmentation for new products
Boike, Douglas G.
;
Bonifant, Ben
;
Siesfeld, Tony
- In:
The PDMA handbook of new product development
,
(pp. 191-210)
.
2005
Persistent link: https://www.econbiz.de/10003831468
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