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SpringerLink / Bücher
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The PDMA handbook of new product development
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Europäische Hochschulschriften / 5
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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International journal of technology management : IJTM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Discussion paper / Centre for Economic Policy Research
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Harvard business review : HBR
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International journal of product lifecycle management : IJPLM
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Produktportfoliomanagement
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Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
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International journal of production economics
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Journal of business research : JBR
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Beiträge zum Produkt-Marketing
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International journal of product development : IJPD
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International journal of production research
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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The journal of product & brand management
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Market size, competition, and the product mix of exporters
Mayer, Thierry
;
Melitz, Marc J.
;
Ottaviano, Gianmarco I. P.
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2011
Persistent link: https://www.econbiz.de/10009377817
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The DVD vs. DIVX standard war : network effects and empirical evidence of vaporware
Dranove, David
;
Gandal, Neil
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1999
Persistent link: https://www.econbiz.de/10001374937
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3
The preliminary stage in new product development : results from a cross cultural study
Juhl, Hans Jørn
;
Kristensen, Kai
;
Dahlgaard, Jens Jörn
; …
-
1998
Persistent link: https://www.econbiz.de/10013275127
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