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~type_genre:"Fallstudie"
~subject:"IT-gestütztes Marketing"
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IT-gestütztes Marketing
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The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
Saved in:
2
Vertrieb : Planen, Umsetzen, Optimieren
Albers, Sönke
(
ed.
);
Haßmann, Volker
(
ed.
); …
-
2006
-
[Stand]: August 2006
Persistent link: https://www.econbiz.de/10003350329
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