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~subject:"Automotive industry"
~person:"Powers, Thomas L."
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Search: subject:"Produktprogramm"
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Automotive industry
Alfred P. Sloan
1
Fertigungsprogramm
1
General Motors Acceptance Corporation <Detroit, Mich.>
1
Kfz-Industrie
1
Master production schedule
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Preismanagement
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Pricing strategy
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Product management
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USA
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United States
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Powers, Thomas L.
Goyal, Manu
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Netessine, Serguei
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Reindorp, Matthew
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Journal of historical research in marketing
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ECONIS (ZBW)
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Alfred P. Sloan's 1921 repositioning strategy
Powers, Thomas L.
;
Steward, Jocelyn L.
- In:
Journal of historical research in marketing
2
(
2010
)
4
,
pp. 426-442
Persistent link: https://www.econbiz.de/10008809044
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