Maceda, Manny; Corbett, Alistair; Altman, Vernon - In: Journal of Business Strategy 24 (2003) 3, pp. 36-40
Examines the strategies of 30 companies that managed to substantially improve margins, and notes that some are achieving remarkable results. Looks at three companies which looked beyond internal cost cuts and found dramatic profit improvements and these were: Starbucks, Kroger and Nexfar. These...